New Zealand's Independent AI Consultancy
We help small and medium New Zealand businesses implement practical AI — without the hype, and without being tied to any single vendor.
Our Mission
To help New Zealand businesses use AI in practical, measurable ways — saving time, reducing costs, and freeing people up to focus on the work that actually grows their business.
Why We Started GetStarted
GetStarted began as a digital services business, helping small and medium businesses get online and grow. As AI tools became genuinely useful for everyday business problems, we saw the same gap we'd always worked to close: business owners who knew they needed to act, but didn't know where to start or who to trust. We rebranded to GetStarted AI to focus entirely on closing that gap.
Our Approach
We start with your business, not the technology. Every engagement begins with a free consultation to understand how you operate, then a tailored recommendation — whether that's a strategy session, a custom AI agent, an automated workflow, or training for your team. We stay independent so our advice is always about what's right for you.
Meet The Team
(And Why You Can Trust Us)
We're people who use AI every day to run real businesses. We don't just talk AI — we use it, and we share exactly what works.
30+ Years Building Digital Solutions
Real experience scaling startups from $0 to profitability. We've been in the trenches.
Trusted By NZ Businesses
We have helped business owners across New Zealand adopt practical tools that actually work.
AI-First In Our Own Work
We use these tools every day. Our advice reflects exactly what saves us hours every week.
Kristine
Co-Founder
Kristine has spent the last 7 years building and growing her own Events Management business, using technology, automation, and smart systems to improve efficiency and create better customer experiences. Her passion is helping other business owners discover practical ways AI and automation can save time, reduce stress, and unlock growth.
Geoffrey
Co-Founder
Geoffrey has been building websites and digital solutions for over 30 years. Originally launching GetStarted in 2002 as an internet services business, he has recently rebranded to GetStarted AI to focus on helping businesses use AI to work smarter, market better, and grow faster. He is passionate about making technology simple, practical, and accessible for everyday business owners.
Erick
Lead AI Consultant
Erick has spent more than 8 years helping businesses across New Zealand and Australia improve operations through technology and AI. As a Senior IT Business Analyst, he specialises in AI integration, automation, and business process improvement. He is passionate about transforming complex challenges into practical AI solutions that help organisations work smarter, improve efficiency, and achieve better business outcomes.
Our Philosophy
Practical over theoretical. You don't need to understand how AI works to use it effectively. You need to understand how to USE it.
Results over process. We care that your team can use AI to save real time, not memorise theory.
Real tools over tutorials. You'll use the same AI tools we use every day. Not sandbox environments or demo platforms.
Your business, not ours. Every session is tailored to your team, your industry and the way you actually work.